Soles4Souls® Announces Next Phase Of Partnership With Flipflop® Wines

NASHVILLE, Tenn., Aug. 5, 2011 /PRNewswire/ -- Soles4Souls ( www.soles4souls.org), the international shoe charity dedicated to providing footwear to those in need, announced the next phase of their unprecedented partnership with flipflop wines – the "Soles4Souls flippin' good deeds Challenge."

(Photo: http://photos.prnewswire.com/prnh/20110805/CL48010 )

The program was announced today by Wayne Elsey, founder and CEO of Soles4Souls, and David Georges, vintner, flipflop wines.  "Bloggers have been instrumental in spreading the word about Soles4Souls and flipflop wines and we are deeply appreciative of their support," stated Elsey.  

The " Soles4Souls flippin' good deeds Challenge " offers a way for bloggers to continue to engage their community of readers.  Exclusively sponsored by flipflop wines, this program challenges bloggers to lead shoe drives and encourage their communities to donate gently worn footwear.  Bloggers have a chance to win a trip for two on an international shoe distribution trip with Soles4Souls, where they can deliver the shoes they have collected first-hand to those in need.  

The " Soles4Souls flippin' good deeds Challenge " launches on September 6 and concludes on November 15, 2011.  

This program marks the next step in the unique partnership between Soles4Souls and flipflop wines.  "We value our relationship with flipflop wines," said Elsey. "Beyond flipflop wines' generous donation to date, they have expanded Soles4Souls' voice and reach to new audiences. People who enjoy a good bottle of wine – like many in the blogging community – are now discovering Soles4Souls, embracing our mission and jumping in to help. We welcome their involvement. Soles4Souls is also in discussions with flipflop wines to take the partnership to the next level."