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Aug. 4, 2011 /PRNewswire/ -- Town Sports International Holdings, Inc. ("TSI"), a leading owner and operator of fitness clubs in the Northeast and mid-Atlantic regions of
the United States, which operates the New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs and Philadelphia Sports Clubs brands, has signed an exclusive partnership agreement with American International Lifestyle's portfolio of companies including Apogee Lifestyle, Apogee Wellness, Power Pilates, Pilates Pro and Beyond Barre (collectively "Apogee").
The new partnership will jointly certify and train fitness instructors in specific modalities, with free-and-fee based group training programs available in TSI's 159 clubs. By combining forces, TSI and Apogee will provide cutting edge curriculum for the professionals and innovative class instruction for TSI's 500,000+ members.
Under the terms of the agreement, TSI will become the host for thousands of instructors to receive certifications in Apogee's proprietary programs including Pilates, Beyond Barre and other innovative group training modalities. Upon completion of the certifications, TSI will roll out these modalities in their fitness clubs as part of their group exercise programming and will offer members the ability to book special group training sessions with leading instructors.
"Since our beginning, Town Sports International has been an industry innovator and one of the first clubs to introduce a Nautilus circuit, personal training, and group exercise," said
Bob Giardina, Chief Executive Officer of TSI. "Partnering with Apogee allows us to offer new, cutting edge options for our trainers and members."
Howard Sichel, Executive Vice President for Apogee, remarked: "Both companies are committed to excellence in education and recognize that the discerning consumer demands excellence in programming. Our partnership ensures the development of small group training programs geared toward members getting results with the finest instructors in the country."
In addition to providing Apogee programs in TSI clubs, Apogee and TSI will make these certifications available to other independent instructors across
the United States by hosting training events at specific TSI locations.
TSI is expected to roll out Power Pilates Tower and Beyond Barre certifications and group training programs in the fall of 2011.