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Exceed Company Ltd. Responds To Shareholder Inquiries

Sincerely,

Shuipan LinFounder, Chairman & Chief Executive OfficerExceed Company Ltd.

About Exceed Company Ltd .

Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps. Exceed Company Ltd. currently trades on Nasdaq under the symbols "EDS", "EDSWW" and "EDSUU".

For further information, please contact:

Investor Relations ( Hong Kong) Mahmoud Siddig Taylor RaffertyT: +852 3196 3712E: Exceed@Taylor-Rafferty.com

Investor Relations (US) Delia Cannan Taylor RaffertyT: +1 (212) 889-4350E: Exceed@Taylor-Rafferty.com

SOURCE Exceed Company Ltd.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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