By supporting and delivering more engagement applications and services we can maximize the value that we hold in our data monitoring and intelligence, and in turn enable the business to meaningfully connect with a greater percentage of their consumers on and off their websites. On the last call, I introduced the strategic priorities that are guiding our company’s operations that will help us to the next level. To remind you these priorities are to increase the value of each unique monthly visitor that we monitor, deliver a platform that supports intelligent real-time applications and services, deliver products in a frictionless way [ph] and provide meaningful connections between our clients and their customers.
These priorities keep our company focused on our strength and differentiators, as well as our mission and while we do what we do which is provide meaningful connections overall [ph]. As we execute on a strategic plan, we have also been expanding our leadership team to align to where our business is headed over the next several years. In the past quarter, we hired a new head of global professional services, who will largely be focusing on creating a set of expanded service offerings to support the platform and our new application.
Additionally, we brought on a head a platform, who co-founded a company that had created one of the main advertising trading platforms, and we also added a head of data strategy with a senior executive from one of the main advertising networks. As we continue to execute on our strategic plan we are bringing a new set of leaders to help guide our teams effectively, in alignment with our tactical [ph] and strategic priorities.
Now I’d like to talk about activity in new areas before discussing the performance of our core products. I am personally very excited by the advancements we made in the past quarter as we are starting to see opportunities and delivering new intelligent engagement products. With re-architecting our platform late last year, we developed a set of APIs to enable customers and third party partners to leverage our data intelligence to expand their engagement capabilities to other channels and communications such as mobile devices and social media.Read the rest of this transcript for free on seekingalpha.com