This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Media ETF Buoyed by Rising Ad Revenue

Stocks in this article: NWSA PBS VIA.B DTV CMCSA TWX

NEW YORK ( TheStreet) -- The media industry will face the spotlight this week as major players, including Viacom (VIA.B), DirecTv (DTV), Time Warner (TWX) and Comcast (CMCSA) will be reporting their earnings.

A number of consumer-focused ETF products provide investors with ample coverage of the media industry. For instance, the PowerShares Dynamic Leisure & Entertainment Portfolio (PEJ) lists companies like CBS (CBS), Viacom, and Discovery Communications (DISCA) within its top 10 positions.

Investors looking for pure exposure to the media industry, however, should turn to the PowerShares Dynamic Media ETF (PBS).

PBS is designed to cast a wide net, exposing investors to the leaders in TV, newspapers, publishing, and radio. This week's media-heavy earnings calendar will have an especially heavy impact on the performance of the product. The fund's top five positions can be found slated release their quarterly earnings numbers and outlooks for the remainder of 2011.

In total this media goliath quintet accounts for over a quarter of the fund's index.

Heading into the earnings flurry, forecasts for the media industry are already looking promising. On Tuesday, Reuters reported that analysts from this sector expect that the companies on tap will report gains, buoyed by strength in the advertising industry. Although fears of an economic slowdown still exist, many feel that this is a trend that will continue as we head further into the second half of the year.

Still, despite this rosy outlook, it is hard to ignore the fact that over the past few weeks, public sentiment towards big media has faced harsh criticism as hacking allegations cast a thick cloud of controversy over Rupert Murdoch's media empire, News Corp (NWSA).

In the days ahead, New Corp could feel additional pain as more is uncovered regarding the firm's questionable acts. This may, in turn, deter some investors from considering PBS. Any direct impact from New Corp, however, will likely be contained. As I explained in this week's video , PBS is particularly well-positioned to defend against the threat of continued upheaval at this firm. Shares of NWSA account for a less than 5% slice of the fund's index.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs