Reported GAAP year-to-date operating revenue for 2011 was $859 million.
Reported Q2 2011 EBITDA, a non-GAAP measure, was $150 million compared to a loss of $14 million reported in Q2 2010. On an adjusted basis, Q2 2011 EBITDA was $152 million with an EBITDA margin of 36.1 percent, compared to adjusted pro forma Q2 2010 EBITDA of $165 million, with an EBITDA margin of 32.2 percent, which included an expense reduction of $16 million related to the favorable, non-recurring, non-cash resolution of state operating tax claims.
Reported year-to-date 2011 EBITDA, a non-GAAP measure, was $297 million compared to a loss of $110 million for the same period in 2010. On an adjusted basis, year-to-date 2011 EBITDA was $306 million with an EBITDA margin of 35.6 percent, compared to year-to-date adjusted pro forma 2010 EBITDA of $328 million with an EBITDA margin of 31.4 percent which included an expense reduction of $16 million related to the favorable, non-recurring, non-cash resolution of state operating tax claims.
Advertising sales in Q2 2011 declined 16.7 percent 2, compared to a decline of 16.4 percent reported for the same period in 2010. Reported year-to-date 2011 advertising sales declined 17.5 percent, compared to a decline of 18.3 percent reported for the same period in 2010.Year-to-date free cash flow, a non-GAAP measure, was $42 million for Q2 2011, representing cash provided by operating activities of $49 million, less capital expenditures (including capitalized software) of $7 million. SuperMedia made debt principal payments of $36 million in the second quarter of 2011, in accordance with the mandatory cash sweep provisions of the Company’s loan agreement. Cash on hand as of June 30, 2011 was $180 million. Webcast Information Individuals within the United States can access the earnings call by dialing 888/603-6873. International participants should dial 973/582-2706. The pass code for the call is: 81655459. In order to ensure a prompt start time, please dial into the call by 9:50am (Eastern). A replay of the teleconference will be available at 800/642-1687. International callers can access the replay by calling 706/645-9291. The replay pass code is: 81655459. The replay will be available through August 16, 2011. In addition, a live Web cast will be available on SuperMedia’s Web site in the Investor Relations section at www.supermedia.com. Basis of Presentation and Non-GAAP Measures Upon emergence from bankruptcy on December 31, 2009, SuperMedia adopted fresh start accounting in accordance with U.S. GAAP. Accordingly, SuperMedia’s 2010 financial results were significantly affected. At December 31, 2009, the balances in deferred revenue and deferred directory costs were adjusted to their fair value of zero, which had a significant non-cash impact on our 2010 consolidated statement of operations. For the readers' convenience, the financial information accompanying this release provides a reconciliation of GAAP to non-GAAP results.