BY SARAH SKIDMORE
PORTLAND, Ore. (AP) â¿¿ Molson Coors Brewing Co. found that higher prices were not enough to offset weak beer sales and increased costs for fuel and ingredients in the second quarter. The maker of Coors Light, Keystone Light, Carling and other beers reported Tuesday that its net income fell 6 percent, missing analysts' expectations.
Still, company officials said that Molson Coors is performing quite well despite the larger macroeconomic picture, which including economic woes in U.S. The company said it has been able to gain market share in the U.S. and overseas.
"The external world is what it is," said Molson Coors CEO Peter Swinburne. "But there are a lot of things we are going on internally that we are doing to reach consumers."Beer makers have been struggling for some time with weak sales volume as consumers grapple with the impact of the tough economy. That problem has been compounded by escalating fuel, packaging and ingredient costs, which are affecting nearly all consumer product makers. Molson Coors has been particularly hard hit by the U.S. economic downturn as its core customer â¿¿ men under the age of 28 â¿¿ are seeing particularly high unemployment. The situation worsened during the quarter as unemployment and gas prices ticked up. To weather the downturn, Molson Coors, which said costs for the quarter were higher than it anticipated six months ago, continued to keep a tight lid on its spending. The company had been using that cost-cutting strategy in the past few quarters to remain profitable. And like many other companies, Molson Coors has looked to increase its presence overseas as a way to bolster its business at a time when U.S. consumers' spending remains conservative. While the company said it increased its market share in the U.S. slightly, it had bigger gains in places such as U.K. during the period.
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