This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

5 Top Car Brands for Driver Loyalty

DETROIT ( TheStreet) -- Evidently, all of those people who are buying Hyundai cars have now decided they feel loyalty to the brand.

In a new survey of buyer behavior, Kelley Blue Book's said Hyundai, whose Sonata is pictured below, ousted traditional mainstays Honda (HMC - Get Report) and Toyota (TM - Get Report) to become the No. 1 brand for consumer loyalty during the second quarter.

Following up the top three are fourth-place Ford (F - Get Report) and fifth-place Subaru.

Kelley Blue Book said consumers' brand loyalty "has waned during the past year for the majority of vehicle makers, due to the economic downturn and consumers becoming much more aware of issues such as fuel prices, safety recalls, available vehicle options and additional models within their intended price points."

On the brand loyalty scale, Hyundai registered a 52.3%, which is the percentage of Hyundai owners who, during the quarter, shopped for the same brand as their next vehicle. Kelley Blue Book surveys owners who visit to research trade-in or private party vehicles by brand as they seek to make a purchase.

Read on for the top five brands.

1 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
F $15.77 0.00%
HMC $36.36 0.00%
TM $141.21 0.00%
AAPL $130.28 0.00%
FB $81.53 0.00%


DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs