DETROIT ( TheStreet) -- Evidently, all of those people who are buying Hyundai cars have now decided they feel loyalty to the brand.
In a new survey of buyer behavior, Kelley Blue Book's kbb.com said Hyundai, whose Sonata is pictured below, ousted traditional mainstays Honda (HMC - Get Report) and Toyota (TM - Get Report) to become the No. 1 brand for consumer loyalty during the second quarter.
Kelley Blue Book said consumers' brand loyalty "has waned during the past year for the majority of vehicle makers, due to the economic downturn and consumers becoming much more aware of issues such as fuel prices, safety recalls, available vehicle options and additional models within their intended price points."On the brand loyalty scale, Hyundai registered a 52.3%, which is the percentage of Hyundai owners who, during the quarter, shopped for the same brand as their next vehicle. Kelley Blue Book surveys owners who visit kbb.com to research trade-in or private party vehicles by brand as they seek to make a purchase. Read on for the top five brands.