Cereplast, Inc. (NASDAQ: CERP), a leading manufacturer of proprietary biobased, compostable and sustainable plastics, and creator of the symbol, will host an online forum from July 25, 2011 to August 12, 2011 for the public to engage in an interactive discussion regarding its proposed usage guidelines and licensing requirements for the new bioplastics symbol. This symbol has been created to enable consumers to choose environmentally friendly alternatives to traditional plastics without reading complicated labels and product literature.
“This symbol was created by Cereplast to raise awareness of bioplastics for use in consumer products, from everyday items such as disposable food containers to larger items such as children’s accessories,” said Frederic Scheer, Chairman and CEO of Cereplast. “By increasing education around the benefits of bioplastics, more consumers will realize they have the choice to ask retailers for options that help protect and preserve the environment. We are pleased to open the discussion on usage guidelines to the general public, as it is everyday consumers who will be using this symbol as a guide to make purchasing decisions. Cereplast is committed to ensuring unbiased oversight of the bioplastics symbol; as such we will appoint an independent entity to oversee the usage of the symbol by manufacturers globally.”
The new bioplastics symbol was born on April 21, 2011 as a result of a nationwide design competition hosted by Cereplast. The goal of the bioplastics symbol is to help consumers to identify products and packaging made from bioplastics. It is intended to be used in a similar fashion as the renowned recycling symbol, which helps consumers identify products that are recyclable or made from recycled materials.
Cereplast has applied for trademark registration and is currently conducting a thorough due diligence process to determine the guidelines for the use and licensing of the symbol. Cereplast invites the public to express its views, opinions and suggestions on the guidelines via http://www.iizuu.com/cereplast from July 25, 2011 through August 12, 2011. After the initial forum period, Cereplast will revise the proposed usage guidelines and licensing agreement and again enlist the public to comment on the finalized rules. The bioplastics symbol is expected to become available for use by product manufacturers no later than November 15, 2011.Background on the Bioplastic Symbol Competition The "Make Your Mark" design competition, which was modeled after the 1970 contest that produced the globally recognized recycling symbol seen on recycled and recyclable products today, received over 1500 design entries and 4.5 million public votes, which determined the top 200 designs. A renowned panel of judges including world-class industrial designer, Karim Rashid, and the designer of the recycling symbol, Gary Anderson, selected the winning symbol.