This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Forrester Announces New Data Offerings

Forrester Research Inc. (Nasdaq: FORR) today announced a series of new and enhanced data products and services that help Market Insights Professionals operate as strategic business advisors. These new offerings build upon Forrester’s industry-leading Consumer Technographics® surveys to provide market researchers and their organizations with a more global and insightful view of their customers using the latest innovative research methodology.

The three new and enhanced products and services include:

Community Speaks

If Forrester’s Consumer Technographics helps market researchers understand the “what” behind emerging consumer trends, then the new Community Speaks helps them understand the “why.” Community Speaks is based upon a market research online community (MROC) of more than 2,000 participants. Community Speaks provides Market Insights Professionals with qualitative consumer insights built from foundational Technographics data on topics such as customer experience and loyalty, consumer technology adoption, and media and Internet behaviors and attitudes. Companies’ need to keep up with the new multichannel digital consumer in real-time means that more global brands are shifting budgets to this kind of innovative research methodology.

“Community Speaks is one of the most significant enhancements ever to Technographics,” said Jill Chiara, vice president and practice leader serving Market Insights Professionals at Forrester. “The combination of quantitative Technographics data plus Community Speaks qualitative data, in addition to insight from Forrester analysts, is unique in the marketplace.”

To learn more about Community Speaks, visit www.forrester.com/Market_Research/Community_Speaks.

Russian Technographics

With expansion into Russia, Forrester’s Consumer Technographics will survey 330,000 consumers in 18 countries this year, providing insights into how technology affects global consumers' attitudes, behaviors, and motivations. Combined with the previous introduction of survey work in Asia and Latin America, Technographics now offers Market Insights Professionals a consistent view of consumers in the emerging BRIC countries of Brazil, Russia, India, and China. In 2011, Forrester will survey 5,000 Russian consumers.

To learn more about Russian Technographics, visit www.forrester.com/Products/MarketResearch/Consumer/Russian.

Data Explorer

With the introduction of Data Explorer, custom data is now available to Forrester Technographics and ForrSights clients online 24x7. Clients have the freedom to decide how to view survey responses for any question in the Technographics data set, for example, by gender, by age group, by income level, or by such categories as “business travelers” or “mobile phone owners.” The self-service Data Explorer tool arms Market Insights Professionals with presentation-ready charts when they need them.

Forrester clients can learn more about Data Explorer at www.forrester.com/rb/dataExplorer.jsp.

“Taken together, these new products and services arm market researchers with a more qualitative and global view of their customers,” said Chiara. “That data elevates the market researcher role to that of a Market Insights Professional and makes him or her a more strategic partner to the business.”

For more information about all of Forrester’s consumer data offerings, visit www.forrester.com/rb/consumerdata/Overview.jsp.

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 28 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

© 2011, Forrester Research, Inc. All rights reserved. Forrester is a trademark of Forrester Research, Inc.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,279.74 +13.75 0.08%
S&P 500 2,010.40 -0.96 -0.05%
NASDAQ 4,579.7890 -13.6380 -0.30%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs