While it should be no surprise that both parties need Latino voters to meet their electoral goals it was yet to be seen if Latinos would continue to be ignored by the Democratic Party until six to eight weeks before the election as is usually the case or if the GOP's only use for Latino's would be as scapegoats as has been their trademark. The GOP and it's conservatives allies have decided that a positive position was needed and that earlier was better than later and so they kicked off the game.
Orlando Sentinel (online)//Bshaw
The Democratic National Committee is going up with a Spanish-language ad praising President Barack Obama for his support of health-care programs for children and the elderly as well as education and student loan programs that benefit Hispanics. In a statement, DNC Chair Debbie Wasserman Schultz said the ad will run in Reno, Las Vegas, Tampa, Orlando, Miami, Denver, Albuquerque, and Washington, D.C. The ad comes on the heels of a Crossroads GPS commercial condemning Obama's spending policies, a Spanish version of an ad — featuring a sleepless woman tossing and turning as a voiceover details her worry over the nation's future — that you can see here.Wasserman Schultz touts Obama Hispanic ad SunSentinel.com// William Gibson South Florida Congresswoman Debbie Wasserman Schultz unveiled a Spanish-language TV ad on Friday designed to shore up Hispanic voter support for President Obama in Florida, Nevada, Colorado, New Mexico and Washington, D.C. Polls and other signs indicate that Hispanic voters have lost enthusiasm for Obama since his election in 2008, partly because he has not brought about immigration reform. Republican-aligned groups, meanwhile, have courted Hispanic voters with their own ad campaign. DNC's debut TV ad for 2012 in Spanish Wash Times // Dave Boyer The Democratic National Committee is devoting its first television ad buy of the 2012 presidential race to a Spanish-language commercial, trying to persuade Hispanic voters in seven swing-state markets that President Obama has not failed them economically. The spot, titled "En Quien Confiar (Who to Trust)," argues that Mr. Obama promoted tax cuts for the middle class while Republicans are interested in "protecting tax cuts for the very rich." "We know who to trust, and who we can't. Because it's our job to protect our families," the ad states. DNC Chair Debbie Wasserman Schultz, Florida Democrat, said the inaugural ad reflects the importance of Hispanic voters to Democrats' electoral success." This ad buy and the fact that it's the first one of the campaign season … sends a very strong signal of just how high a priority this community is to this administration and this president," she said. "We know that the Hispanic community has grown across this country and our commitment is to reach voters in every nook and cranny in this country." DNC Launches Spanish-Language Ad in Battle for Hispanic Swing Voters ABC News (The Line)//Devin Dwyer ABC News' Devin Dwyer (@devnidwyer) reports: In the latest sign of the growing influence of Hispanic voters, the Democratic National Committee has launched its first TV ad of the 2012 campaign in Spanish. The 30-second spot, which will air in seven Hispanic-heavy swing states and the District of Columbia, comes in direct response to two pro-Republican Spanish-language ad campaigns rolled out in many of the same media markets earlier this week. The Democrats' ad opens with a reference to attacks on President Obama by one ad, from American Crossroads, the independent group with ties to Karl Rove, then fires back at Republicans for threatening to "end the Medicare guarantee" while favoring "tax cuts for the rich." Both parties launch Spanish-language ads in southwest states The Hill//Alicia Cohn The Republican and Democratic National Committees both announced new Spanish-language ads this week targeting Hispanic voters in New Mexico, Colorado and Nevada. The early ads focusing on the presidential election in battleground states with a high Latino population indicate the importance that the Hispanic vote will have in 2012. Democrats' first 2012 ad to air in Spanish Yahoo News (The Ticket)//Chris Moody The Democratic National Committee announced its first ad buy for the 2012 presidential election cycle, with a Spanish-language television spot aimed at Hispanic voters in what are traditionally swing states. Entitled "En quien confiar," or "In whom you can trust," the ad hits Republicans for voting on a proposal to overhaul Medicare and touts President Obama's record of increasing spending on health care and student loans.