Zuoan Fashion Limited (NYSE: ZA) (“Zuoan” or the “Company”), a leading design-driven fashion casual menswear company in China, today announced its cooperation with Beijing Nesound International Media Limited to sponsor a 30-episode high-end drama called “Hua Li Yi Zu” featuring a renowned cast from both China and Taiwan. This new program is scheduled to be broadcast nationwide on Hunan TV, an innovative entertainment channel in China, in the first quarter of 2012. As part of its sponsorship, the Company will provide its apparel for the leading and second leading male casts as well as other male actors to wear in the television series. Zuoan will showcase its brand name in various episodes and also have the opportunity to develop several set scenes that will depict Zuoan’s fashionable style and socially responsible design concept.
James Hong, Founder, Chairman, CEO and Chief Designer, commented “Our cooperation with Nesound International Media, a large-scale professional film company with abundant capital and creative talent, will allow us to further develop our entertainment marketing strategy and increase Zuoan’s domestic brand awareness. This new television series is expected to be viewed by our customer demographic and allow us to showcase our fashion and design talents. We are encouraged with our near-term marketing objectives and look forward to enhancing the visibility of our brand.”
About Zuoan Fashion Limited
Zuoan Fashion Limited is a leading design-driven fashion casual menswear company in China, and is head-quartered in Shanghai. Zuoan offers a wide range of products, including men’s casual apparel, footwear and lifestyle accessories, primarily targeting urban males between the ages of 20 and 40 who prefer stylish clothing that represents a sophisticated lifestyle. Through extensive networks of distributors and retail stores, Zuoan sells its products in 27 of China’s 32 provinces and municipalities. As of March 31, 2011, Zuoan had 1,123 stores located in China.
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