The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage.
Yet the tech giant's 32% revenue burst in the current quarter not only quieted the naysayers, it sent share prices up 13% in a single trading session.
Not sure about those annoying click-through links? The average price paid per click on Google's network rose 12% over last year. Don't believe that the Google+ social networking plan can compete with Facebook? "G Plus" brought in 10 million newbies in its first two weeks!Granted, the ultimate Internet information provider is still 6% below 2011 highs and roughly 23% off of its October 2007 peak. That said, those who declared Google a dinosaur may have been premature. Here are seven of the more popular tech ETFs with their applicable Google weightings: Based on the higher performance figures for Internet-related ETFs, one might leap to the conclusion that Google exposure had been a big reason for the boost. In actuality, Google gained 30% year over year, whereas FDN and PNQI packed on 46% and 52%, respectively. Even the Nasdaq 100 proxy, PowerShares QQQ Trust Series (QQQ) has had a slight edge. Google shares have been far more volatile than any of the above-mentioned ETFs over the past five years. Moreover, investors often prefer ETFs as a way of diversifying away from single stock risk. It follows that if Internet stocks scare you, you might not want to travel the subsector path; both FDN and PNQI have a great deal riding on Google, Amazon (AMZN) and eBay (EBAY). On the flip side, exactly one year ago to the day, I offered, "Three ETFs With Trend-Busting Street Credentials." In the July 15, 2010 feature, I explained why First Trust Internet was on my "buy list." Naturally, investing in an Internet ETF requires some belief in a 2.0 wave. Yet, more importantly, you need to manage your downside risk with stop-limit loss orders. Without an exit strategy, the most devout believer shrinks like a violet in a garden of roses. You can listen to the ETF Expert Radio Show "LIVE", via podcast or on your iPod. You can review more ETF Expert features here.