This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Tofutti Brands, Inc. Retains Rubenstein Public Relations To Build Brand Recognition And Introduce New Products

NEW YORK, July 15, 2011 /PRNewswire/ -- Tofutti Brands, Inc. (NYSE: TOF) today announced it has retained Rubenstein Public Relations (RPR), a full-service public relations agency.

"We are excited to begin working with Rubenstein Public Relations," states David Mintz, founder, chairman and CEO of Tofutti Brands.  "I am confident that the firm's creative media strategies will help us successfully launch a number of exciting new initiatives, and build further recognition for our brand."

RPR will develop a measured program for Tofutti Brands that will produce consistent exposure and generate ongoing recognition for the company and its dairy-free products.

"We look forward to collaborating with the Tofutti brand as it continues to introduce new products on a global basis," states Richard Rubenstein, President of Rubenstein Public Relations.  

About Tofutti Brands, Inc. : Founded in 1981 by restaurant owner David Mintz, Tofutti Brands, Inc. develops and distributes a complete line of dairy-free products.  The company sells more than 80 milk-free foods including frozen desserts, cheese products and prepared dishes. Available throughout the United States and in more than 30 countries, Tofutti Brands answers the call of millions of people who are allergic to dairy, as well as those who choose a healthy, dairy-free, cholesterol-free lifestyle. Tofutti's product line includes dairy-free ice cream in pints such as Vanilla Almond Bark® and Better Pecan®, Tofutti Cutie® sandwiches, stick novelties such as Chocolate Fudge Treats and Marry Me Bars®, and Yours Truly Cones®.  Tofutti also has an array of prepared foods including Pizza Pizzaz® and Mintz's Blintzes®, and milk-free cheeses such as Better Than Cream Cheese®, Sour Supreme® and Veggie Cheese Slices.  For more information, visit

About Rubenstein Public Relations : Rubenstein Public Relations (RPR) is a full-service public relations agency that has put the power of publicity to work for its clients for more than 20 years. Based in New York City, RPR is staffed by media experts who achieve high-visibility media coverage for clients, and senior industry professionals who bring a unique "insider's view" approach to public relations and corporate communications.  A trusted public relations counselor, RPR specializes in luxury brands, high-end real estate, consumer products, sustainable products and technology, non-profit companies, financial services, technology and entertainment.  For more information, visit

SOURCE Tofutti Brands, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.03 -2.90%
FB $116.73 7.20%
GOOG $691.02 -2.10%
TSLA $247.54 -1.60%
YHOO $36.59 -0.97%


Chart of I:DJI
DOW 17,830.76 -210.79 -1.17%
S&P 500 2,075.81 -19.34 -0.92%
NASDAQ 4,805.2910 -57.85 -1.19%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs