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10 Top 'Branded' iPhone Apps

Kraft iFood Assistant

Cost: Free or 99 cents for paid version, which includes coupons

Kraft's (KFT) iFood Assistant consists of thousands of recipes that can be searched through by ingredient, meal type or prep time.

All recipes come with photos, step-by-step directions, reviews, nutrition info and pairings for drinks and sides. They also all incorporate Kraft products -- a recipe for a Crispy Chicken BLT Salad included Shake N' Bake Extra Crispy Seasoned Coating Mix, Oscar Mayer bacon, Kraft ranch dressing and Kraft natural three cheeses crumbles.

The app boasts handy features like directions to the nearest stores with Kraft products. You can add ingredients to your shopping list by scanning the barcode of the ingredient or typing it in by hand to check off items as you shop.

While we're a fan of simplicity, we found the recipes in this app a little too basic. We wish Kraft could have incorporated its products -- some of its most beloved brands like Oreos, Miracle Whip, and Ritz --- in a slightly more gourmet and creative fashion to create dishes we actually want to eat.

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