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Health Discovery Corporation Sees Consumer “App” Market As Viable Channel To Leverage Its Intellectual Property Portfolio

Stocks in this article: HDVY

Health Discovery Corporation (OTCBB: HDVY), a molecular diagnostics company that uses patent protected advanced mathematical techniques for personalized medicine, announces its Safe Health App Suite for the rapidly growing smart phone and tablet markets, leading with iPhone and Android mobile users. The Safe Health Apps, designed to increase awareness of and aid in self-assessment of important health issues, are expected to begin releasing as early as Q3. This announcement is on the heels of the company’s successful global release of MelApp, an app that promotes early detection against the world’s fastest growing cancer, Melanoma.

“The early global adoption of MelApp illustrates the point that consumers desperately want tools to empower them to take an active role in managing their health,” explains Stephen D. Barnhill, M.D., Chairman and CEO of Health Discovery Corporation. “We are incredibly optimistic about our ability to package up segments of our patented technology into powerful, dynamic mobile applications that are redefining our culture, nationally and globally.”

“App to Office”: Early Detection, Self Assessment Coupled with Medical Professionals

The Safe Health App Suite is designed to provide information and encourage early detection across multiple health issues. Health Discovery Corporation believes that a comprehensive diagnosis and treatment is best provided by board certified physicians.

As a reciprocal business strategy that creates an additional revenue channel for Health Discovery Corporation as well as a referral-based channel for physicians, each Safe Health app will leverage GPS technology to identify an opt-in physician referral network that matches app users with health care providers in their area.

Herbert A Fritshe, Ph.D., Chief Science Officer for Health Discovery Corp. and retired Professor of Laboratory Medicine at MD Anderson Cancer Center, states, "We are creating more than just a suite of mobile applications that encourage consumers to participate in their self-health awareness. We are offering the physician community a simple and affordable referral-based model that can drive substantial traffic into their offices in what we call an ‘app to office’ platform.”

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