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Netflix's New Pricing Model; EA's Acquisition

NEW YORK ( TheStreet) -- Netflix (NFLX - Get Report) shares rose 2.8% to $299.50 in premarket trading on Wednesday a day after the company announced is it is changing its pricing strategy and separating its DVD and streaming services into two different memberships.

The movie rental company unveiled a $7.99 DVD-only rental plan for those not interested in its streaming content. Previously, users had to pay $9.99 for unlimited DVD rentals and subscription access or $4.99 for just two DVDs per month.

Electronic Arts (ERTS) dropped almost 3% in premarket trading after announcing its acquisition of PopCap Games for $750 million.

Seattle-based PopCap was acquired by EA to expand its digital business, which the video game giant hopes will exceed $1 billion in revenue this year.

Business social network LinkedIn (LNKD - Get Report) is now the No. 2 social network in the U.S., according to Comscore, after overtaking Myspace in June. Last month, LinkedIn had 33.9 unique visitors, while Myspace had 33.5 million visitors.

Shares of LinkedIn rose 2.4% in premarket trading on Wednesday to $101.90.

Online storage service DropBox is raising venture funding at a $5 billion to $10 billion valuation, according to TechCrunch. The valuation would make DropBox one of the most highly valued tech start-ups, behind Twitter.

Wireless headset maker Jawbone on Tuesday said it had received $70 million in venture funding from JPMorgan's digital growth fund. The company has now received $170 million in total funding.

--Written by Olivia Oran in New York.

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