July 12, 2011
/PRNewswire/ -- Euro RSCG New York announced today that
has joined the agency as Global Digital Brand Director. Witherspoon joins Euro from
Kirshenbaum Bond Senecal
+ Partners, where she served as Group Account Director on BMW North America for 4 years. In her new role, Allyson will run Euro RSCG's Volvo digital account, and will also help develop new strategic initiatives for the agency, both internally and for select clients.
While at KBS+P, Allyson led the BMW North America account as a fully integrated effort spanning traditional, digital, CRM, social media and emerging technology. Prior to KBS+P, Allyson led the Mercedes-Benz USA account at Merkley & Partners. Allyson spent the bulk of her early career as an Assistant Vice President of The National System, a
based marketing consultancy whose clients included Mercedes-Benz and American Honda Motor Co.
"Allyson is a great acquisition for the agency," commented
, CEO of Euro RSCG New York. "She's a veteran in the digital and automotive industries, and brings a tremendous amount of knowledge and passion to the agency."
Witherspoon added: "I'm thrilled to be joining the Euro New York team and working on an amazing brand like Volvo. I've always admired their appetite for digital innovation and the agency is well-equipped to help them succeed."
About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both
in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (
Euro RSCG Worldwide 212.886.4269
SOURCE Euro RSCG New York