NEW YORK, July 12, 2011 /PRNewswire/ -- Euro RSCG New York announced today that Allyson Witherspoon has joined the agency as Global Digital Brand Director. Witherspoon joins Euro from Kirshenbaum Bond Senecal + Partners, where she served as Group Account Director on BMW North America for 4 years. In her new role, Allyson will run Euro RSCG's Volvo digital account, and will also help develop new strategic initiatives for the agency, both internally and for select clients.
While at KBS+P, Allyson led the BMW North America account as a fully integrated effort spanning traditional, digital, CRM, social media and emerging technology. Prior to KBS+P, Allyson led the Mercedes-Benz USA account at Merkley & Partners. Allyson spent the bulk of her early career as an Assistant Vice President of The National System, a New York based marketing consultancy whose clients included Mercedes-Benz and American Honda Motor Co.
"Allyson is a great acquisition for the agency," commented Jeff Brooks, CEO of Euro RSCG New York. "She's a veteran in the digital and automotive industries, and brings a tremendous amount of knowledge and passion to the agency."
Witherspoon added: "I'm thrilled to be joining the Euro New York team and working on an amazing brand like Volvo. I've always admired their appetite for digital innovation and the agency is well-equipped to help them succeed."About Euro RSCG Worldwide Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) ( Paris: HAV.PA). Jared Kreiner Euro RSCG Worldwide 212.886.4269 firstname.lastname@example.org SOURCE Euro RSCG New York
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV