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Dataram Successfully Leverages Web Strategy

Dataram Corporation (NASDAQ:DRAM), a worldwide leader in the manufacture of high-quality computer memory, storage products, software and services continues to find success through a well-executed web strategy. Dataram has experienced a year-over-year doubling of website traffic contributing to corporate revenue growth during this same period. Furthermore, its online presence has brought a deeper level of engagement with its customers and partner community.

Since the 2009 launch of its new website offering improved navigation and substantially increased quality and quantity of content, the Company has continued to enhance the site with new content, features, promotions and self-service capabilities. The recently created On-Demand Media Center provides a convenient and comprehensive location for marketing collateral, videos, white papers, product manuals and more. The site has also been expanded to include country-specific landing pages for the UK, France and Germany. A chat feature allows visitors to engage with Dataram’s Memory and Storage Specialists for support and information, as well as real-time quotes for those who have created a cart of Dataram products through the easy-to-use Memory Selector. Currently, the Company plans to continue its focus on effectively utilizing search engine optimization (SEO) and other pay-per-click strategies to further increase site traffic and enhance the user experience.

In addition to Dataram’s comprehensive Partner portal that supports deal registration, lead submission/tracking and business planning, the Company has launched a Quote Generator for its Premier Partners and select enterprise customers. This feature provides anytime-access for quotes and order placement. Customers benefit from a concierge-like feature where they can have their Dataram Sales Representative contact them immediately during the ordering process in the event that assistance is required. “I’m happy that Dataram has this Partner Portal for me to be self-sufficient and not have to wait for long periods to receive my quotes. I like that the quote also has a PDF underneath of the datasheet for the memory and its use in that server,” commented Keith Lombardo, Account Representative at Continental Resources. The application saves quotes for ease of reviewing or ordering at a later time and keeps the customer’s order history, status and tracking at their fingertips.

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