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July 12, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
NFC Payments: Tapping the Future
NFC Payments Tapping the Future provides an overview of the current state of the global Near Fields Communications payments sector. This includes detailed customer segmentation of likely adopters of NFC, an assessment of some of the key opportunities and threats facing the future of this new payments technology, and key takeaways for issuers who want to harness the potential of NFC.
Features and benefits
Understand what NFC can mean for your business by learning about how it works and its potential applications.
Plan your strategy effectively by learning about key target demographics and who NFC is most likely to appeal to.
Cut through the hype and assess what the latest developments from major players means for your company in the short, medium and long term.
Build your business case by understanding the key hurdles and obstacles that stand in the way of full NFC implementation.
The global Near Field Communications market is finally seeing significant commercial launches of hardware and services after years of trials and speculation. However even with significant players such as Google, Apple, Nokia, Orange, and others becoming involved, these launches are more of an evolutionary step than a revolution.
According to Datamonitor's NFC Adoption model only 1.8% of consumers globally are likely to immediately adopt NFC payments once it is released. However a further 12.2% and 31.7% show a medium to low likelihood of immediate of adoption. This suggests that with the right incentives and marketing, the longer term opportunity remains significant.
NFC must overcome significant barriers with issuers, consumers and merchants. In the case of issuers and merchants the business case remains unclear, and investment in services or acceptance hardware will remain subdued as a result. Consumers will require incentives to shift them from existing payment tools.