Aviva USA today introduced
Status for Youth
– a campaign allowing people to donate their Facebook status for a day to one of four youth-focused charities. Each charity is vying to win the largest share of a $100,000 grant.
The participating nonprofit organizations include
Adopt-A-Classroom, Covenant House, Help USA,
The Boys and Girls Clubs of America.
The charity with the most status donations by Aug. 30 will receive a $60,000 grant from life insurance and annuities provider Aviva USA, followed by $30,000, and $10,000. The organization that comes in fourth place will receive $5,000 for taking part.
The four participating charities were selected because their mission aligns with Aviva’s
Street to School
Program, a global philanthropic initiative supporting local programs offering assistance to disadvantaged youth. Aviva plc’s corporate goal is to help 500,000 children worldwide get off the streets and into school or training during the five-year period from 2010 through 2014.
Today through Aug. 30, the charities will each encourage their individual Facebook users and donor base to support their organization. The project is unique as it uses an automated application that allows Facebook users to track the influence they and their friends are having on the campaign.
Once Facebook users select a charity, a personalized status donation will automatically display Aug. 30 on their Facebook profile. Throughout the contest, participants can monitor the involvement of their network via an interactive map illustrating their personal impact on their selected charity.
In addition to financially benefitting the charities,
Status for Youth
is expected to raise awareness for these organizations with new audiences. Each status donation they receive will serve as a virtual endorsement visible to a person’s entire social network for a full day.
“Aviva USA is thrilled to partner with these organizations to help at-risk youth create opportunities for the future,” said Chris Jones, Aviva USA’s chief marketing officer. “Status for Youth gives people a new and exciting way to help children in need by spreading awareness through the use of social media. We hope that many Americans donate their Facebook status for the day, harnessing the power of their social network for the good of humanity.”