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Taco Bell to Offer Free Wi-Fi by 2015

NEW YORK ( TheStreet) -- Yum! Brands' (YUM - Get Report) Taco Bell will offer free Wi-Fi at all of its U.S. restaurants by 2015 in a move that echoes that of restaurant giants McDonald's (MCD - Get Report) and Starbucks (SBUX - Get Report).

Taco Bell said this week that all of its 5,600 U.S.-based locations will be equipped with free Wi-Fi service by 2015; just 40 of its restaurants offer the complimentary service now.

The fast-food chain will also outfit its stores with TV screens airing programs from Restaurant Entertainment Network, a content providing service already employed by Denny's (DENN - Get Report), Arby's, Wendy's (WEN - Get Report), Carl's Jr and Hardee's, according to a report in The Independent. Programs will feature content on music, lifestyle, entertainment and sports.

Taco Bell's announcements come as the Mexican-style restaurant operator looks to attract more customers and boost diners' in-store experiences.

McDonald's already offers free Wi-Fi to its customers in the U.S. Last year Starbucks began offering unlimited free Wi-Fi to its customers after previously requiring people to sign in with an account and password, and limiting free internet service to two hours per day.

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DENN $10.53 0.19%
EAT $46.47 0.32%
DIN $83.68 -2.30%
MCD $129.44 0.08%
SBUX $56.42 0.05%


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