Taco Bell to Offer Free Wi-Fi by 2015
NEW YORK (TheStreet) -- Yum! Brands' (YUM) Taco Bell will offer free Wi-Fi at all of its U.S. restaurants by 2015 in a move that echoes that of restaurant giants McDonald's (MCD) and Starbucks (SBUX).
Taco Bell said this week that all of its 5,600 U.S.-based locations will be equipped with free Wi-Fi service by 2015; just 40 of its restaurants offer the complimentary service now.
The fast-food chain will also outfit its stores with TV screens airing programs from Restaurant Entertainment Network, a content providing service already employed by Denny's (DENN), Arby's, Wendy's (WEN), Carl's Jr and Hardee's, according to a report in The Independent. Programs will feature content on music, lifestyle, entertainment and sports.
Taco Bell's announcements come as the Mexican-style restaurant operator looks to attract more customers and boost diners' in-store experiences.McDonald's already offers free Wi-Fi to its customers in the U.S. Last year Starbucks began offering unlimited free Wi-Fi to its customers after previously requiring people to sign in with an account and password, and limiting free internet service to two hours per day.
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