This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Microsoft Strikes Search Deal With Baidu

Baidu (BIDU), China's biggest search engine by revenue, on Monday announced a partnership with Microsoft (MSFT) that would allow its users to see English-language search results generated by Bing, the U.S. company's search engine.

No financial considerations were involved in the deal, which will see Bing's search results labeled and integrated into Baidu's search results from later this year.

Any advertising revenue generated as a result of the improved search results will go to Baidu as it controls the site. However, the deal will help Microsoft promote Bing in the world's biggest Internet market, where it has less than a 1% market share, according to research firm Analysys International.

By contrast, Baidu controls more than three-quarters of the Chinese market while Google (GOOG) still holds 19.6%, despite losing market share after the U.S. company partially retreated from China last year. Google moved its China Web search to its Hong Kong site last March after confronting Beijing over censorship issues.

> > Bull or Bear? Vote in Our Poll

The partnership between Baidu and Bing highlights Microsoft's different approach to the Chinese market compared with Google. Unlike Google, which had operated its own search engine independently in China, Microsoft had sought out local partners to help promote Bing.

Microsoft had earlier entered into an agreement with Alibaba Group, the business-to-business Web site, to offer Bing search results on Alibaba's eTao search engine. However, that partnership ended earlier this year.

Samuel Shen, senior vice president of Microsoft China, said the partnership "would give Baidu's many users better results and a better English search experience. At the same time, it will allow more Chinese users to experience Bing."

For Baidu, the partnership helps it expand beyond its traditional strength in Chinese-language searches. English-language searches were becoming more common in China as more people there learnt English as a second language, a Baidu spokesperson said, adding that there were already more than 10 million English searches on Baidu every day.

The bolstering of its English-language search is part of Baidu's quest to transform its search function into a sort of computing platform that could handle anything that future Internet users will need to do online. Two weeks ago Baidu announced plans to acquire a majority stake in Qunar, China's biggest online travel agency by revenue.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.98 -0.21%
FB $116.77 -0.56%
GOOG $692.36 0.00%
TSLA $230.00 -1.00%
YHOO $36.01 0.00%


Chart of I:DJI
DOW 17,750.91 -140.25 -0.78%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs