This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Microsoft Strikes Search Deal With Baidu

Baidu (BIDU), China's biggest search engine by revenue, on Monday announced a partnership with Microsoft (MSFT) that would allow its users to see English-language search results generated by Bing, the U.S. company's search engine.

No financial considerations were involved in the deal, which will see Bing's search results labeled and integrated into Baidu's search results from later this year.

Any advertising revenue generated as a result of the improved search results will go to Baidu as it controls the site. However, the deal will help Microsoft promote Bing in the world's biggest Internet market, where it has less than a 1% market share, according to research firm Analysys International.

By contrast, Baidu controls more than three-quarters of the Chinese market while Google (GOOG) still holds 19.6%, despite losing market share after the U.S. company partially retreated from China last year. Google moved its China Web search to its Hong Kong site last March after confronting Beijing over censorship issues.

> > Bull or Bear? Vote in Our Poll

The partnership between Baidu and Bing highlights Microsoft's different approach to the Chinese market compared with Google. Unlike Google, which had operated its own search engine independently in China, Microsoft had sought out local partners to help promote Bing.

Microsoft had earlier entered into an agreement with Alibaba Group, the business-to-business Web site, to offer Bing search results on Alibaba's eTao search engine. However, that partnership ended earlier this year.

Samuel Shen, senior vice president of Microsoft China, said the partnership "would give Baidu's many users better results and a better English search experience. At the same time, it will allow more Chinese users to experience Bing."

For Baidu, the partnership helps it expand beyond its traditional strength in Chinese-language searches. English-language searches were becoming more common in China as more people there learnt English as a second language, a Baidu spokesperson said, adding that there were already more than 10 million English searches on Baidu every day.

The bolstering of its English-language search is part of Baidu's quest to transform its search function into a sort of computing platform that could handle anything that future Internet users will need to do online. Two weeks ago Baidu announced plans to acquire a majority stake in Qunar, China's biggest online travel agency by revenue.

Stock quotes in this article: BIDU, MSFT, GOOG 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,362.68 +100.12 0.62%
S&P 500 1,849.54 +6.56 0.36%
NASDAQ 4,048.7880 +14.6270 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs