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James Hardie Assists In Identifying And Capturing A Home's Design Roots

CHICAGO, July 1, 2011 /PRNewswire/ -- James Hardie Building Products, Inc. (NYSE: JHX) manufactures exterior home products that enable remodelers and builders to produce homes that accurately portray a wide variety of American architecture styles. From HardieShingle® siding that combines the look of cedar shingles with low-maintenance upkeep and durability to Artisan® by James Hardie with its dramatic shadow lines, the company has continued to focus on shapes and styles that are synonymous with America's design history.

Not only does James Hardie's American-made exterior products keep the original design elements intact, the company is helping owners understand, research and reflect their home's history in its new report, "If These Walls Could Talk," written by This Old House author Alexandra Bandon. Discovering historical information about a home offers the same satisfaction as researching genealogy; therefore, it may gain the same level of popularity. According to a study by Market Strategies, Inc., 73 percent of Americans stated that they were interested in discovering their family history. As "If These Walls Could Talk" divulges, "The thrill of researching your house is that it conjures up so many romantic thoughts."

Maintaining a home's historical character is especially important during a remodeling project with the goal of replacing failing products with durable options that minimize future maintenance requirements. Having information about the structure's design influence ensures that renovations will positively impact the overall aesthetics and resale value. As Prashant Panchal, Head of Marketing for James Hardie explains, "Our architectural history is the inspiration for future innovation and the roadmap of America's past. And understanding a particular home's era empowers homeowners to make educated design decisions that can enhance curbside appeal." According to the report, the first step in the research process is identifying the era in which the structure was built. To facilitate this process, James Hardie has compiled a guide of American home styles.  

James Hardie offers an entire line of styles that accurately depict a home's original design elements, including HardiePlank® lap siding, HardiePanel® vertical siding, HardieTrim® boards, and HardieSoffit® panels. Learn more about the entire process mapped in "If These Walls Could Talk," by visiting and visit for more great home improvement ideas. For assistance with the first step of the process and to learn more about the various American home styles, review James Hardie's American Home History Guide at

About James Hardie

James Hardie is the global leader in fiber cement technology, providing both panel and siding solutions to architects, builders and homeowners for over 100 years. It was the first to introduce fiber cement products to the U.S. in the early 1990s as a durable, low-maintenance alternative to wood and vinyl. James Hardie products combine innovation, versatility and safety by offering a variety of design possibilities matched with specific performance attributes relative to the climate where the product is being used. Currently installed on more than 4 million homes, James Hardie products have earned a favorable reputation within the industry and have been specified in some of the country's most prestigious projects. For more information about James Hardie visit and our Facebook page at

© 2011 James Hardie Technology Limited. All rights reserved. TM, SM, and ® denote trademarks or registered trademarks of James Hardie Technology Limited. The  is a trademark of James Hardie Technology Limited.

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