- the launch of a new more consumer-friendly website enabling easier user access to real estate information, increased links to social media and mobile for anyone interested in residential real estate;
- the introduction of new mobile applications that allow consumers to take comprehensive information and personalized services from ZipRealty with them in every stage of their real estate process;
- the transition to an independent contractor relationship with real estate agents that provides greater flexibility, larger incentives and which has helped the Company attract and retain a more experienced agent force;
- the development of a new “Powered by Zip” offering with market-leading brokerages in Atlanta and Tucson to combine the Company’s strengths in technology and online marketing with the great local presence and operational excellence of other local real estate brokerages; and
- the resizing of the Company’s service footprint and the restructuring of its headquarters and field infrastructure to more efficiently support its customers and agents while focusing on the Company’s most attractive market opportunities.
ZipRealty Continues Strategic Progression
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