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LeapFrog Reinvents Learning With LeapPad™, A Breakthrough Tablet Just For Kids

EMERYVILLE, Calif. and NEW YORK, June 29, 2011 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), today unveiled LeapPad™, a personalized learning tablet designed for kids ages four and up. As the leader in educational entertainment, LeapFrog has combined the latest technology, enhanced educational curriculum, and most entertaining characters to fuel a child's learning in a durable form factor that mirrors popular adult tablets. LeapPad, now available for pre-sale, is revolutionizing the way children learn by offering the next generation in learning, digital reading and personal creativity. Designed with best-in-class educational curriculum and featuring endless and fun ways to play, this new tablet will be on every family's wish list this year.

To view the multimedia assets associated with this release, go to: http://multivu.prnewswire.com/mnr/leapfrog/50860/

(Photo: http://photos.prnewswire.com/prnh/20110629/MM26670 )

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO )

"We wanted LeapPad to offer kids the ability to create their own personalized experiences and have fun while learning at their own pace with content that automatically adjusts to their skill level," said Craig Hendrickson, senior vice president and chief product officer for LeapFrog.  "LeapPad's apps inspire kids to explore their inner creativity. Whether doodling on photos taken with the built-in camera, creating a story about themselves in the Story Studio, or bringing their favorite characters to life with the Animation Studio, there is truly something for every child."

Not Your Parent's Tablet

Designed for little hands and big imaginations, LeapPad will launch with LeapFrog's largest library ever and offers more than 100 learning game cartridges, books, apps and videos, by year end. Expanding the fun across platforms, the existing library of Leapster Explorer game cartridges and apps is cross compatible with LeapPad.  

Unique to LeapFrog products, games auto-adjust so kids can learn at just the right pace – and each LeapPad book app is actually three books in one – offering each story at three different levels.  LeapPad even remembers a child's progress from game to game and book to book to keep the content challenging and engaging.  Kids can build a strong learning foundation with phonics skills, mathematics and spelling, and then take learning beyond the basics to geography, world languages, music, creativity, science and life skills such as brushing their teeth.  As they embark on new learning adventures, kids can also practice their writing skills with step-by-step guidance and a child-sized stylus.

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