NEW YORK ( TheStreet) -- When it comes to social media, having a strong presence in the social networking world of Facebook, Twitter and LinkedIn (LNKD - Get Report) is a must-have for small businesses promoting themselves to the outside world.
Small businesses should also connect via social networking with customers and suppliers. Tradeshift labels itself as a global social business network that focuses on building business relationships and improving transactions through e-invoicing.
The company is comparable to combining Facebook, Twitter and LinkedIn into one site specifically for businesses. Invoicing is only part of the conversation, according to CEO Christian Lanng.
Lanng shared with TheStreet how small-business owners can benefit from joining a business-specific social network such as Tradeshift and how electronic invoicing will improve efficiency.How does Tradeshift connect businesses to customers and suppliers? Lanng: Business is not only about the numbers -- it is also about the connections.