NEW YORK, June 28, 2011 /PRNewswire/ -- Euro RSCG Tonic announced today the release of "Mobile Strategies for Health and Wellness," the latest in the agency's series of thought leadership content designed to assist health and wellness brand marketers reach consumers through high-impact creative and innovative channels. The white paper shows how the best practices in mobile marketing today can and should be applied to the growing marketplace of products designed to reach health-conscious consumers.
"All marketers, regardless of industry, need to be where their consumers are - and consumers are on their phones accessing content, texting, emailing, and browsing the Web," said Sarita Bhatt, Managing Director of Integrated Strategy and Planning for Euro RSCG Tonic. "We've developed this guide based on leading industry research on mobile marketing and integrated Tonic's proprietary methodology to help brand marketers in the health and wellness space remain competitive and relevant."
The white paper covers topics including mobile web sites, couponing, and apps among others. In addition, Euro RSCG Tonic has developed "Mobile Strategies for Health and Wellness" as a vehicle to inform marketers on the importance of mobile and how to deploy programs today. While FDA regulations are expected to be released later this year, "We think it's important that marketers begin planning how their brand will enter the space and start implementing mobile marketing strategies that comply with the advice of legal counsel and current regulations. No marketer can afford to wait while their competitors forge ahead."
The white paper is currently available for download at: http://tonicblog.eurorscg.com/2011/tonics-latest-white-paper-is-out-mobile-health-wellness/About Euro RSCG Tonic Headquartered in New York, NY, Euro RSCG Tonic is part of Euro RSCG Worldwide, the largest unit of Havas, a global leader in communications. Tonic is the largest consumer health and wellness agency in North America, creating big ideas that drive brands, across any platform, with unrivaled success. About Euro RSCG Worldwide Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) ( Paris: HAV.PA). Contact: Jared KreinerCorporate Communications ManagerEuro RSCG New YorkT +1 212.886.4269 firstname.lastname@example.org SOURCE Euro RSCG Tonic
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