MONTAUK, N.Y. (TheStreet) - Let's not take anything away from Nike's (NKE - Get Report) 4th quarter earnings, reported after the stock market's close yesterday. Considering the teetering nature of the global economy, Nike's results were thunderously good.At the same time, we should display a teaspoon of long-term caution on one particular issue--an issue the media is hardly touching upon. Nike cut marketing expenditures to ribbons this quarter. They were down 7%, to $617 million.
They Just Don't Get Nike!
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