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TheStreet Open House

6waves Selects Akamai To Enhance The Experience For Social Games

HONG KONG, June 27, 2011 /PRNewswire/ -- Akamai Technologies Hong Kong Limited, the leading provider of cloud optimization services, today announced that 6waves Inc., a leading international publisher and developer of gaming applications, is leveraging Akamai's Dynamic Site Delivery solutions. These will enable 6waves to enhance the delivery of its social media games and applications to social networking platforms, including Facebook and Yabage in Japan. Akamai supports 6waves in the delivery of some of the most popular social games including Ravenwood Fair, Mystery Manor, Mall World, and Resort World, which attract 15.9 million monthly active users alone.

(Logo: http://photos.prnewswire.com/prnh/20100225/AKAMAILOGO )

By using Akamai, 6waves can improve the user experience by reducing the game load time and ensuring a high level of performance, regardless of where the user is located. Since deploying Akamai's Dynamic Site solutions, 6waves has improved the overall user experience with a 15 to 45 per cent improvement in page load times and an 85 per cent improvement in large (over 15MB) file download times. In addition, Akamai's global platform has given 6waves the ability to scale quickly and enter new markets, without the need to deploy any new hardware or software.

"Through partnerships with top developers, 6waves aims to publish the next generation of social games to cover every genre, language, and platform to reach a global audience," said Rex Ng, Chief Executive Officer, 6waves. "With the rapid growth of game developers and many popular game titles, the social gaming industry is becoming increasingly competitive. Having the best technology is crucial to maintaining a competitive edge. Akamai's support enables us to work with game developers to provide a fast, reliable and high quality social gaming experience to players around the world."

6waves' business model provides distribution and monetization solutions for developers by delivering high quality social games to its global network of 50 million monthly active players. Currently 35 per cent of 6waves users are in Asia, 30 per cent in the United States, 25 per cent in Europe and the remaining 10 per cent spread across the rest of the World.

"The success of 6waves' business is dependent on the quality and speed at which it delivers its social games to the end-user. The consumer's experience is critical – if it takes too long to download a game, users won't come back," said Betty Lin, Regional Manager, Hong Kong and Taiwan, Akamai Technologies Hong Kong Limited. "As 6waves continues to grow globally, Akamai will help the company overcome the challenges and limits of the public Internet to deliver all of its content across its global platform. This will allow the team at 6waves to focus on its expansion strategy and new initiatives, without having to worry about the performance of the IT infrastructure."

Akamai's global platform consists of over 90,000 servers, residing in approximately 1,000 networks, and delivers 15-30 per cent of all Web traffic daily. Akamai's extensive reach and local availability allows its platform to automatically choose the fastest and most reliable data pathways to ensure that download speeds are optimized for the end-user.

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