This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Krispy Kreme Glazes Menu With Healthy Options

WINSTON-SALEM, N.C. ( TheStreet) -- Krispy Kreme Doughnuts (KKD - Get Report) will add oatmeal, yogurt and fruit juice to its menu as it looks to ramp up sales and compete with healthier food options offered by Dunkin' Donuts, Starbucks (SBUX - Get Report) and McDonald's (MCD - Get Report).

CEO James Morgan is adding the new menu items in an effort to maintain the momentum of Krispy Kreme's last quarter report when it booked a profit of $9.17 million on sales on $104.6 million, more than twice its year-earlier results.


He also sensed that customers were looking for something more than just hot glazed donuts, Morgan told Bloomberg. "We weren't getting a lot of verbal complaints," he said. "But we also were not getting the sales we thought we should."

Adding healthier food options and specialty coffees to fast-food menus has been a growing trend. McDonald's began offering salads years ago. It also famously added oatmeal to its breakfast menu recently as well. But one critic argued that with the addition of brown sugar, maple flavoring, fruit and raisins, the item "has about the same amount of sugar as a Snickers bar, has about the same amount of calories as one of their hamburgers, costs more than one of their hamburgers," said Mark Bittman, a food author and blogger for The New York Times. (But that's another matter).


Starbucks also offers hot oatmeal, with options to add brown sugar, dried fruit and a nut medley.

Next Page...

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
KKD $17.22 0.00%
MCD $98.99 0.00%
SBUX $51.48 0.00%
AAPL $132.54 0.00%
FB $80.54 0.00%

Markets

DOW 18,232.02 -53.72 -0.29%
S&P 500 2,126.06 -4.76 -0.22%
NASDAQ 5,089.3620 -1.4320 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs