This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Consumers Shift To Authentic-Modern Home Purchases

CHICAGO, June 24, 2011 /PRNewswire/ -- James Hardie Building Products Inc. (NYSE: JHX) dedicated its most recent trend report to the effects the economic conditions are having on homeowners' aesthetic design decisions, based on a compilation of research. The studies suggest that demand for nostalgic design is increasing, and James Hardie's report affirms this shift within the exterior design industry.

"Along with low maintenance and durability, design and authenticity are important attributes to consumers," explains Prashant Panchal, head of marketing for James Hardie. "Our trim, soffit and accessories are becoming just as popular as our traditional HardiePlank® lap siding. Our products offer design flexibility and the authentic look of wood without the worry."

According to the report, the shift stems from consumers' desires to make their home a place of "pleasure and comfort." Authentic modern products marry the retro design of the past with the overall value of products that include sophisticated manufacturing processes. Authentic-modern products and building materials enable consumers to reminisce on simpler times while providing the up-to-date technology features that savvy buyers appreciate. Along with James Hardie's Artisan® product line, Victorian-style cooking ranges, vintage-inspired kitchen appliances and the resurgence of claw-foot bathtubs are all recent product introductions that are indicative of this trend.

James Hardie Artisan® Lap Siding meets this consumer demand by combining an authentic look with the modern benefits of fiber cement technology. Artisan® Lap Siding has multi-dimensional deep shadow lines that create the look of old growth wood siding, while offering increased durability and low maintenance. Unique tongue and groove joints provide low-profile seams for precise fit and finish.

The full report outlines the driving forces behind this shift in buying habits and includes multiple sources for these findings. Additionally, James Hardie has released trend reports on the popularity of low-maintenance products and a report outlining the reasons why homeowners are paying particular attention to outdoor living spaces. Read the Authentic Modern Trend Report at www.jameshardie.com/homeowner/pressReleases.py?id=39.

About James Hardie

James Hardie is the global leader in fiber cement technology, providing both panel and siding solutions to architects, builders and homeowners for over 100 years. It was the first to introduce fiber cement products to the U.S. in the early 1990s as a durable, low-maintenance alternative to wood and vinyl. James Hardie products combine innovation, versatility and safety by offering a variety of design possibilities matched with specific performance attributes relative to the climate where the product is being used. Currently installed on more than 4 million homes, James Hardie products have earned a favorable reputation within the industry and have been specified in some of the country's most prestigious projects. For more information about James Hardie visit http://www.jameshardie.com and our Facebook page at http://www.facebook.com/JamesHardieBP.

SOURCE James Hardie Building Products Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,678.23 -40.31 -0.23%
S&P 500 2,056.15 -4.90 -0.24%
NASDAQ 4,863.3620 -13.1570 -0.27%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs