June 23, 2011
/PRNewswire/ -- Modelo Especial, one of the fastest growing import beer brands, has teamed up with Sports Illustrated and international soccer star
to invite fans to enter Modelo Especial's VIP Soccer Sweepstakes, which will award five grand prize winners a trip for two to attend an international soccer match of their choosing.
From now until
, fans 21 and older can go to stores to find Modelo Especial displays for information on how to enter to win one of five trips to a regular season international soccer match including hotel, airfare and match tickets for two. Consumers can also enter by visiting
, which houses the Modelo Especial Shootout with
, a one-on-one virtual soccer shootout game where fans can test their soccer skills against Dempsey.
"Modelo Especial is offering fans a prize that every soccer fan dreams about," said Dempsey, U.S. Men's National Team forward and Fulham's top scorer in the English Premier League. "Having played on pitches all over the world, I know first-hand how exciting it will be to experience a trip like this."
At retail, shoppers who locate Modelo Especial displays can scan a unique QR code to unlock exclusive Sports Illustrated content about the top 11 soccer players in the world at
"Modelo Especial's VIP Soccer Sweepstakes combines a world-class beer with a world-class sport," said
, chief marketing officer of Crown Imports. "We are thrilled to offer Modelo Especial drinkers this unique opportunity as part of the brand's first-ever national promotion."
can earn the unique shot at becoming the official Modelo Especial Futbol blogger, who will win a trip to
to interview Dempsey, attend one of the English Premier League matches and blog about the experience on the Sports Illustrated website.
For more information on the Modelo Especial's summer soccer sweepstakes or Modelo Especial, visit
About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall,
, Modelo Especial,
and Pacifico beer brands. For more information, visit
Crown Imports is a 50-50 joint venture between
, S.A. de C.V. (MX: GMODELOC),
's leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ; ASX: CBR), a leading international beverage alcohol producer, importer and marketer.
Crown Imports LLC312-873-9279
SOURCE Crown Imports LLC