Fast-food companies spend more than half of their marketing dollars on toy giveaways, with about $360 million spent each year on the toys, according to Margo Wootan, nutrition policy director at the Center for Science in the Public Interest.
The CSPI hopes other fast-food operators will follow Jack in the Box's example.
"We hope that McDonald's, Burger King, Wendy's, and Taco Bell are paying attention to Jack in the Box, which has decided to stop using toys to market fast-food meals to children," a CSPI statement said. "It's too bad that McDonald's, Burger King, Wendy's, and Taco Bell think they can't compete on the basis of quality, value, taste, or nutrition, but instead must resort to such a discredited marketing tactic to lure families to their businesses."
Jack in the Box shares were 1.6% higher at $22.47 ahead of the closing bell on Wednesday.-- Written by Miriam Marcus Reimer in New York.
>To contact the writer of this article, click here: Miriam Reimer. >To follow the writer on Twitter, go to http://twitter.com/miriamsmarket. >To submit a news tip, send an email to: firstname.lastname@example.org.
>>See our new stock quote page. Get more stock ideas and investing advice on our sister site, Stockpickr.com.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV