Fast-food companies spend more than half of their marketing dollars on toy giveaways, with about $360 million spent each year on the toys, according to Margo Wootan, nutrition policy director at the Center for Science in the Public Interest.
The CSPI hopes other fast-food operators will follow Jack in the Box's example.
"We hope that McDonald's, Burger King, Wendy's, and Taco Bell are paying attention to Jack in the Box, which has decided to stop using toys to market fast-food meals to children," a CSPI statement said. "It's too bad that McDonald's, Burger King, Wendy's, and Taco Bell think they can't compete on the basis of quality, value, taste, or nutrition, but instead must resort to such a discredited marketing tactic to lure families to their businesses."
Jack in the Box shares were 1.6% higher at $22.47 ahead of the closing bell on Wednesday.-- Written by Miriam Marcus Reimer in New York.
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