This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

TigerLogic Launches Postano, A Social Media Postcasting Platform

IRVINE, Calif., June 21, 2011 /PRNewswire/ -- Today, TigerLogic Corporation (Nasdaq: TIGR) announced the release of Postano, a postcasting platform that allows brands to consolidate all of their best social media and news activity from across the Web and incorporate posts seamlessly on their websites.

Postano pulls in activity from multiple social media sources, including Facebook, Twitter, YouTube, Tumblr, RSS, MRSS, and Google News. The content is then integrated into a website as a sleek, customizable interface that resembles an art directed magazine-like layout.

"Brands have made a huge investment in social media, but are sometimes at a loss on how to integrate it into their brand environment," said Rick Koe, Interim President and CEO at TigerLogic. "Postcasting will revolutionize the way that brands maintain and control their social content, which can now be monetized through their websites."

There are two versions of Postano: one where users/brands are able to embed the experience directly into their website, complete with the ability to integrate custom fonts and colors, to create a brand-right environment; and a free version that allows individuals to aggregate and share social content through a dedicated vanity URL, hosted by TigerLogic.  

"Postano is a brand's virtual town hall, continuously buzzing with the best stories told through articles, pictures, videos and links that the community cares about. It puts brand managers back in control of the unwieldy news and conversations surrounding a brand, and helps them spread in-demand stories to more fans in a way that maintains brand standards and gives their sites a social life," said Cliff Torng, Vice President of Marketing at TigerLogic.

Postano enables brands to automate and control the social experience of their company in a new manner, amplifying their current content creation efforts and extending the reach of social media posts. A filtering feature to block posts and highlight specific content allows brands to promote specific campaigns or brand initiatives. Content is updated automatically in real-time and allows followers and fans to view, like, and share content without ever leaving the brand's website.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,985.15 -85.25 -0.47%
S&P 500 2,097.80 -16.69 -0.79%
NASDAQ 4,950.6330 -66.2960 -1.32%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs