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TigerLogic Launches Postano, A Social Media Postcasting Platform

Stocks in this article: TIGR

IRVINE, Calif., June 21, 2011 /PRNewswire/ -- Today, TigerLogic Corporation (Nasdaq: TIGR) announced the release of Postano, a postcasting platform that allows brands to consolidate all of their best social media and news activity from across the Web and incorporate posts seamlessly on their websites.

Postano pulls in activity from multiple social media sources, including Facebook, Twitter, YouTube, Tumblr, RSS, MRSS, and Google News. The content is then integrated into a website as a sleek, customizable interface that resembles an art directed magazine-like layout.

"Brands have made a huge investment in social media, but are sometimes at a loss on how to integrate it into their brand environment," said Rick Koe, Interim President and CEO at TigerLogic. "Postcasting will revolutionize the way that brands maintain and control their social content, which can now be monetized through their websites."

There are two versions of Postano: one where users/brands are able to embed the experience directly into their website, complete with the ability to integrate custom fonts and colors, to create a brand-right environment; and a free version that allows individuals to aggregate and share social content through a dedicated vanity URL, hosted by TigerLogic.  

"Postano is a brand's virtual town hall, continuously buzzing with the best stories told through articles, pictures, videos and links that the community cares about. It puts brand managers back in control of the unwieldy news and conversations surrounding a brand, and helps them spread in-demand stories to more fans in a way that maintains brand standards and gives their sites a social life," said Cliff Torng, Vice President of Marketing at TigerLogic.

Postano enables brands to automate and control the social experience of their company in a new manner, amplifying their current content creation efforts and extending the reach of social media posts. A filtering feature to block posts and highlight specific content allows brands to promote specific campaigns or brand initiatives. Content is updated automatically in real-time and allows followers and fans to view, like, and share content without ever leaving the brand's website.

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