In an effort to amplify the voice of the fans in the ongoing labor disagreement in professional football, Buffalo Wild Wings® has sent an open letter to the owners and players on behalf of football fans across the country. As the unofficial home of the football fan, Buffalo Wild Wings is giving a voice to the message they’re hearing from football fans – their guests – across the country: Get the game they love back onto the field.
Buffalo Wild Wings informed the two parties about the restaurant’s Save Our Season Facebook Petition and announced that it will celebrate the return of football with a reward for fans who have joined the movement. Buffalo Wild Wings has pledged that if the players and owners compromise on their differences and come to an agreement to return to the field by July 20 – the first day players are scheduled to report to training camp – everyone who signs the “Save Our Season” petition will be awarded six free wings to be redeemed when the return of professional football is celebrated in September.
Should labor peace be achieved by that date, the Buffalo Wild Wings guests who signed the petition will receive a coupon for six free wings via Facebook notification. The “Save Our Season Six Free Wings” promotion will be the highlight of Buffalo Wild Wings’ celebration of pro football with fans at its more than 765 restaurants nationwide.
“We live and breathe all sports and so do our guests,” said Kathy Benning, Buffalo Wild Wings executive VP, marketing and brand development. “We keep hearing from our fans how much they want a football season and we want them to know we’re happy not only to serve as their voice, but also to celebrate the return of football and their passion for the game.”