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DG To Acquire MediaMind Creating Premier Global Online And Television Advertising Technology Provider

The Company defines “non-GAAP net income” as net income before amortization of intangible assets, impairment charges and share-based compensation expense. All amounts excluded from “non GAAP net income” are reported net of the tax benefit these expenses provide.

The Company considers non-GAAP net income to be another important indicator of the overall performance of the Company because it eliminates the effects of events that are non-cash, or are not expected to recur as they are not part of our ongoing operations.

Non-GAAP net income should be considered in addition to, not as a substitute for, the Company’s operating income and net income, as well as other measures of financial performance reported in accordance with GAAP.

Reconciliation of Non-GAAP Financial Measures

In accordance with the requirements of Regulation G issued by the Securities and Exchange Commission, the Company is presenting the most directly comparable GAAP financial measures and reconciling the non-GAAP financial measures to the comparable GAAP measures.

1 Kathy Crosett, “Global Ad Market to Make Full Recovery in 2011,” Marketing Forecast, January 31, 2011 < http://www.marketingforecast.com/archives/9805>

Copyright Business Wire 2010
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