This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

'Green Lantern' Takes On 'Captain America'

Stocks in this article: MVL TWX BKC MAT HAS DPS PEP HOG

NEW YORK ( TheStreet) -- Summer blockbuster season is hitting stride as comic geeks and cinephiles alike ponder the schoolyard question: "Who would win in a fight: Green Lantern or Captain America?"

That matchup isn't just about two of the great World War II-era comic book franchises, but the battle between Marvel Comics (MVL) and D.C. Comics and all that entails. It's Warner Brothers (TWX) versus Viacom (VIA.B) and Disney (DIS - Get Report) for box-office bragging rights. It's Subway versus Burger King (BKC) for the fast-food tie-ins. It's Mattel (MAT) versus Hasbro (HAS) in the action-figure arena. It's Dr. Pepper Snapple (DPS) versus Pepsi (PEP), and it's all for the benefit of big-budget superhero film buffs.

"The greatest part about all of this is that you have these amazing entertainment companies spending all this money and producing films for a lot of people who have loved these characters for a very long time," says Gareb Shamus, chairman and chief executive of Wizard World (WIZD.PK), which runs a comic book and pop culture site and a series of comic conventions across the U.S. "They've really put their marketing muscle behind it and have exposed to the world what we've been fans of for decades now."

With the the exception of Screen Gems' Korean manga-based film Priest and its subpar $73 million showing last month, Marvel has sucked up most of the box office superpower in this early summer movie season. The Marvel Studios/Paramount release of Thor collected more than $430 million at the box office since its release in May, while Marvel's collaboration with 20th Century Fox (NWSA) on X-Men: First Class raked in another $221 million -- somewhat surprising for a prequel to the X-Men series that ended in 2006.

Meanwhile, Thor brought sponsors including Acura (HMC - Get Report), Hasbro, Visa (V - Get Report), 7-Eleven, Burger King, Sega and Dr. Pepper Snapple along for the ride, selling millions of dollars in toys, video games and branded food items along the way. After spending much of the past two summers on the sideline -- not counting last summer's disastrous Jonah Hex -- D.C. and Warner Brothers are back in the mix with Green Lantern, which opens Friday. While Ryan Reynolds' man in green and black isn't exactly a household name like Spider-Man or Batman, Shamus says it's tough to count out a character just because not as many people have read the comic.

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,632.88 -39.72 -0.22%
S&P 500 2,043.03 -8.79 -0.43%
NASDAQ 4,738.8610 -19.0180 -0.40%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs