WATERLOO, Ontario (
Research In Motion
, which reports its first-quarter results after market close on Thursday, is facing a global onslaught from
(AAPL - Get Report)
While Apple's deal with
to sell a CDMA iPhone has grabbed plenty of attention stateside, the gadget maker has been quietly increasing its global reach via partnerships with the likes of
South Korea Telecom
| RIM BlackBerry Bold 9900
"We believe the company still remains in the early stages of the iPhone ramp around the world," said Ticonderoga Securities analyst White, pointing to IDC research that says that Apple has just 5% of the global mobile phone market.
Asia, in particular, is proving a happy hunting ground for Apple. During its recent fiscal second-quarter, the tech giant said that its iPhone sales more than doubled year-over-year in the Asia-Pacific region as the company continues to be one of the biggest beneficiaries of China's economic explosion. Greater China (which includes Hong Kong and Taiwan) now accounts for around 10% of the company's overall revenue, up from
a couple of years ago.
At the end of the quarter, Apple sold the iPhone via 186 carriers in 90 countries, up from 151 carriers in 88 countries a year earlier.
In stark contrast, analyst firm Canaccord Genuity cut its RIM target price this week, citing share losses in North America and weakening international sales. "Given these trends, we anticipate weak August quarter guidance when RIM reports earnings Thursday after the close," said Canaccord analyst Mike Walkley, in a note released on Sunday.
Sales of RIM's BlackBerry Torch, according to Walkley, are slowing in Western Europe in the face of devices using
Android operating system. In a separate note, Walkley also pointed to continued weakness in Latin America.
With RIM wrestling the effects of
delayed product launches
and intensifying competition, and rival
(NOK - Get Report)
struggling with a product refresh
, Ticonderoga Securities analyst Brian White notes the obvious: Apple is sitting pretty.
"The downfall of both RIM and Nokia are providing Apple with further opportunities for the iPhone to gain market share," he said in a note. "The ramp of the mobile Internet has driven increased innovation in the smartphone market, but the leaders of the past are the companies with the greatest challenges today."