Already the clear leader in the single-serve coffee market through the success of its Keurig brewing system, Van Winkle said he raised his market share expectations for Keurig from 15% to 25% and then to 30%, but sees the one-cup brewer garnering upwards of 40% market penetration "given the strong line-up of brands available and further innovation lying ahead."
He specifically mentioned the Dunkin' Donuts brand of K-Cups -- single-serve pods used to brew a cup of coffee with the Keurig machines -- as a way Green Mountain is making gains towards deeper market share. "All aspects of the Dunkin' distribution deal appear to meet our prior expectations," Van Winkle noted. "Stores report strong early sales and each store merchandised the K-Cup prominently in a freestanding display."
Dunkin' Donuts stores in select markets like Maine already sell K-Cups, at $11.99 for a 14-count box, with distribution set to be in July for an August 1 launch across the rest of New England.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV