MORTON GROVE, Ill.
June 8, 2011
is landing its frozen kefir starship at the Ravinia Festival, Taste of Chicago and Lollapalooza this summer, bringing its good-for-you soft serve to all three
-area summer celebrations with first-time appearances at both Ravinia and the Taste. Starfruit's low-fat, low-cal, probiotic frozen kefir – created by leading kefir producer
Lifeway Foods, Inc.
(Nasdaq: LWAY) and served in Starfruit boutiques around Chicagoland– will be offered at the three sites in multiple flavors with healthy toppings for a 'stellar' dessert option that's also easy on the waistline.
At Ravinia Festival
, the outdoor music venue opening
, Starfruit frozen kefir will be served at the Carousel ice cream shop in original and pomegranate flavors. Topping choices will include strawberries, blueberries, chocolate chips, M&Ms, crushed Oreos and rainbow sprinkles.
At the Taste of Chicago
, the world's largest outdoor food festival running
June 24 to July 3
, Starfruit frozen kefir is one of only five desserts selected for inclusion in the Humana Healthier Choices program that identifies festival foods falling within specific calorie, sodium and fat guidelines. Original, pomegranate, strawberry and birthday cake Starfruit flavors will be sold in a 9 oz portion with a two-topping choice of blueberries, rainbow sprinkles, chocolate chips and Milk and Honey Granola. Smaller Taste portions will be available in original and pomegranate varieties.
At 2011 Lollapalooza,
the annual eclectic music festival celebrating its 20th anniversary
with acts from electronica to hip hop, rock and avant garde, Starfruit frozen kefir will be served in one of the two food courts in original, pomegranate, strawberry and blueberry flavors with assorted toppings.
Festival goers who document their presence at the Starfruit booth at any of the three events by checking in at Foursquare will receive
off their next purchase at any Starfruit Cafe location.
Each Starfruit frozen treat contains less than 22 calories and zero grams of fat per ounce (before toppings). Like the Lifeway Kefir from which it is made, it is also 100% gluten-free, 99% lactose-free, and packed with 12 live and active probiotic cultures shown by researchers to offer health benefits including digestion support and enhanced immunity. That's roughly half the calories and three to four times more probiotic power than frozen yogurt.