Good Times Restaurants Inc. (Nasdaq: GTIM) today announced that they are gearing up for a big frozen treat season with an introduction of Go Bananas!, four hand spun custard banana shake flavors, and ten daily custard flavors in hand spun flavor cups.
Staying true to their long-standing commitment to frozen custard made fresh every few hours in every restaurant as a cornerstone of the brand, Good Times introduced its Banana, Chocolate Banana, Strawberry Banana and Peanut Butter Banana shake line up in May after switching to hand spun custard shakes last summer. The Company reported that since making the switch to hand spun shakes, shake sales have more than doubled.
In addition to the new shake flavors, Good Times will be offering ten flavors of its custard, hand spun to order every day to augment one specialty flavor of the month. The program has been in test for the last few months and customer response has been very positive according to Nick Biegel, Director of Product Development. The hand spun flavor cups will be available by July 1, 2011.
“We will continue to bring innovative flavors to our customers in each category of the menu and summertime is ideal for shakes and the introduction of new hand spun flavor cups for our core custard program,” said Biegel. He added “Our same store sales have been positive for ten consecutive months with some months up double digit, and we are pursuing an aggressive new product development strategy to further differentiate Good Times in each of our existing menu categories as well as exploring brand new offerings to continue that trend.”Good Times Burgers & Frozen Custard has 46 restaurants, mostly in Colorado, serving premium quality, 100% all natural beef burgers, chicken sandwiches, and fresh frozen custard. This press release contains forward looking statements within the meaning of federal securities laws. The word “intend” and similar expressions are intended to identify forward looking statements. These statements involve known and unknown risks, which may cause Good Times’ actual results to differ materially from results expressed or implied by the forward looking statements. These risks include such factors as the uncertain nature of current restaurant development plans and the ability to implement those plans , delays in developing and opening new restaurants because of weather, local permitting or other reasons, increased competition, cost increases or shortages in raw food products, and other matters discussed under the “Risk Factors” section of Good Times’ Annual Report on Form 10-KSB for the fiscal year ended September 30, 2010 filed with the SEC. Although Good Times may from time to time voluntarily update its forward looking statements, it disclaims any commitment to do so except as required by securities laws.
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