Carley Roney, cofounder of The Knot Inc. (NASDAQ:KNOT) and editor in chief of TheBump.com, a leading website for expectant and first-time parents, will keynote the second day of the seventh annual M2Moms—The Marketing to Moms Conference on October 19 and 20, 2011, at the Chicago Cultural Center. M2Moms is a senior-level marketing conference designed to help brand marketing executives and their agencies improve their marketing efforts to today’s mothers.
Roney’s presentation, “New Media for New Moms: What Really Works,” will discuss the present generation of savvy moms who have the world at their fingertips. From what they’re doing online and on their phones to what they’re reading and searching, Roney will reveal the secrets every marketer should know about what makes a new mom tick. She’ll also draw on her own experience of building The Bump brand and as a mom of three.
“I’m thrilled to participate and speak at the M2Moms Conference this year, as moms and their use of new media is an ever-growing and changing landscape that is crucial to a marketer’s success,” says Roney. “I look forward to sharing my expertise and advice on building a mutually beneficial brand-to-consumer relationship with moms.”
Roney will be joined by more than 20 other marketing-to-moms experts, notably Stacy DeBroff, founder and CEO of Mom Central Consulting, and Miriam Arond, director of the Good Housekeeping Research Institute.M2Moms title sponsors include: Good Housekeeping and About.com. Associate sponsors: TheBump.com, Google, WhattoExpect.com, Resonate Networks, Mom Central Consulting, Edelman, VibrantNation.com, Destination Maternity, School Family Media and Euro RSCG. Workshop sponsor: Zócalo Group. Showcase sponsors: Ketchum, First Choice Facilities, Rondo, Creative Hands and Alexx Inc. Video content resource: Snippies. For more information about M2Moms, visit www.m2moms.com. About TheBump.com The Bump is the only multiplatform brand focused exclusively on first-time moms looking for the inside scoop on fertility, pregnancy and new mommyhood, reaching millions of moms each year through The Bump Baby Network, including TheBump.com, Breastfeeding.com and The Bump local guide. The Bump editorial team, “born” on The Knot, provides new moms stage-by-stage advice, stylish ideas, local resources, interactive tools and a savvy online community who are obsessed with knowing about everything baby. The Bump is a part of The Knot Inc. (NASDAQ:KNOT), the premier media company devoted to weddings, pregnancy and everything in between.