Mattel raised prices on many of its toys and games earlier this year.
Barbie sales may have spiked 14% in the first quarter this year, with total toy sales rising more than 8%, but the company blames the increases on higher costs for plastic, transportation and worker wages in China.
CEO Robert Eckert conceded that "...(N)obody wants to raise prices.... They
understand costs are higher" in plastic, labor and transportation.
"That's the environment we're in," he said. "It's unfortunate, but we're not alone in this."
Mattel is particularly sensitive to commodity prices and labor costs in China as it does much of its own manufacturing in the region.