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Apple vs. Competitors: A Look at the Charts

NEW YORK ( TheStreet) -- Apple (AAPL - Get Report) introduced its iCloud Monday along with a slew of other products. Although late to the cloud party for virtual tunes, Apple has a reputation of killing the competition when it does show up and this product looks to be solid with the wireless push to keep all a consumer's devices in sync via the cloud.

Other major competitors in the space are Amazon (AMZN - Get Report), Microsoft (MSFT - Get Report) and Google (GOOG), but their cloud offerings are minor offerings within their umbrella of products.

But rather than trying to make an argument for or against any of Apple's competitors on the strength of their cloud products, I thought it would be more beneficial to look at the weekly charts for Apple and the competitors and ask: "Which of these companies, if any, should I be invested in during this market weakness?"

Starting with Apple, you can see that the stock has worked sideways since the beginning of the year. The consolidation floor is reasonably large with about a 12% range from top to bottom and appears reasonably strong as a consolidation floor goes.

Apple shares remained trapped in a large consolidation floor ranging from roughly $325 to $355. Consolidations after long moves higher are not bad things. They are typically viewed as basing patterns for a continuation move. With the closing price at $338 Monday, the best bet is to wait until prices move closer to the bottom to stake out a position to the long side. That is where the reward-to-risk favors entry.

To invest in Apple is to invest in a reasonably high probability event. Apple is a huge revenue generator and I doubt that this will change anytime soon. When you add in continued growth, it's hard to see how you can lose on this bet over time.

Microsoft's chart tells another story.

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SYM TRADE IT LAST %CHG
AAPL $129.31 0.66%
AMZN $384.66 1.20%
GOOG $559.07 0.12%
MSFT $44.04 0.43%
FB $79.54 0.72%

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S&P 500 2,112.44 +7.94 0.38%
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