June 5, 2011
/PRNewswire/ -- Playboy Enterprises, Inc. (PEI) and London Clubs International (LCI) announced the official opening of Playboy Club London on Saturday evening,
with a star-studded gala event. The new gaming and entertainment venue is located in the exclusive Mayfair area of
The private function, hosted by Playboy Founder
, saw VIP guests hit the red carpet before heading inside the exclusive private members' venue for the first time. Once inside the Jestico + Whiles designed Club, guests were greeted by the newly-recruited London Bunnies, who were wearing iconic Playboy Bunny Costumes complete with ears, collar, cuffs and fluffy white tail.
Guests were then treated to bespoke cocktails by renowned mixologist
and canapes by Executive Head Chef
, before enjoying blackjack and roulette on the gaming floor and entertainment by DJ Vice.
Mr. Hefner said upon arrival at the gala party: "I'm thrilled to be here for this very special occasion that celebrates the return of the Playboy Club and its iconic Bunnies to
. People still remember with great fondness the sophistication and romance that the original London Club offered when it opened in 1966. There is a retro-chic quality about Playboy Club London and its Bunnies that will give today's guests an experience they may have missed the first time around."
Hefner attended the event with friends and family including fiancee
, and his two sons Marston and Cooper. LCI CEO
, Playboy CEO
raised their glasses in a toast to the success of the new Club. The evening was spent greeting other VIP guests before partying the night away in the Cottontail Lounge at the Playboy Club London.
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes
the United States
and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.
About London Clubs International Limited
London Clubs International Limited is a British gambling company that was purchased in 2006 by a subsidiary of Caesars Entertainment, Inc.