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Here are the top items Apple won't be mentioning today.
Though its efforts have been far shy of successful, Apple is unwilling to let go of TV. The
Apple TV 3, introduced last year, continues to have a small loyal following, but it's not the breakthough device that Apple is aiming for.
iTV is that device. An all-in-one HD TV running on an Apple operating system playing Apple iTunes programs is the
Holy Grail here.
But that will likely be a development announced some other day.
Every tech shop is allowed its awkward stumbles in social networking.
Google's(GOOG - Get Report) Buzz seemed solid, but turned into a huge invasion of privacy and a government-relations fiasco.
News Corp(NWS) bought
MySpace, but had no idea what to do with it. Six years later, News Corp is now trying to sell what's left of it.
Cisco(CSCO) tried to get into the social media game with
Flipshare, an effort to link its now-dead Flip video camera business to
Ping, Apple's attempt to
bring music lovers together in iTunes, can certainly be seen as part of the valiant social effort. Ping sounded like a reasonable idea when Apple introduced it in September, but participation -- the glue that holds social networks together -- didn't really bond.
Ping isn't dead, but Apple will have other music developments like iCloud to talk about today.
The opportunities abound.
Skype went to
Microsoft(MSFT) for $8.5 billion. Distressed
Nokia(NOK) has to be worth billions to Apple in wireless patents alone.
Twitter could be a smart grab before it files for an IPO.
Maybe Apple will dip into some of its $30 billion in cash, and maybe it won't. Apple has been making smaller and fewer acquisitions in recent years. The last big purchase was more than a year ago when Apple bought mobile ad shop
Quattro Wireless for $275 million.
Apple seems to be content looking internally for new developments.