O’Reilly Auto Parts has become the “Official and Exclusive Auto Parts Retailer” of Infineon Raceway in a multi-year partnership announced by the two companies today.
As part of the relationship, O’Reilly Auto Parts will also become title sponsor of the “O’Reilly Auto Parts Legends in Sonoma” program at Infineon Raceway’s FRAM Autolite NHRA Nationals, July 29-31.
NHRA Full Throttle Drag Racing legends Shirley Muldowney, Don Garlits and Don Prudhomme will be featured in a unique ticket package at the FRAM Autolite NHRA Nationals in Sonoma, sponsored by O’Reilly Auto Parts.
O’Reilly Auto Parts will support the promotion through ticket sales in more than 200 stores, as well as through a comprehensive media campaign.
“This multi-purpose facility features all forms of racing and will be a unique opportunity to deepen our connection with loyal race fans as we establish the O'Reilly brand in Northern California,” said Wes Wise, director of marketing for O’Reilly Auto Parts. “We’re very excited to partner with Infineon Raceway."
O’Reilly Auto Parts will also receive season-long display space at Infineon Raceway for consumer-based initiatives, as well as the right to use the Infineon Raceway name and logo for promotional use.
“We look forward to helping build the O’Reilly Auto Parts brand throughout all of Northern California,” said Frank Gullum, vice president of sales for Infineon Raceway. "As O’Reilly nears the completion of its Kragen store conversions, their loyal customers will be rewarded with tremendous in-store ticket offers to our marquee events, including NASCAR and NHRA.”
About O’Reilly Auto Parts
O’Reilly Automotive, Inc.(NASDAQ: ORLY) is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional service provider markets.
Founded in 1957 by the O’Reilly family, the Company operated 3,613 stores in 39 states as of March 31, 2011.
About Infineon Raceway
Infineon Raceway, located in the Sonoma Valley, is Northern California’s premier motor-sports destination, featuring a world-class road course, drag strip and karting center.
Its annual race schedule is headlined by the NASCAR Sprint Cup Series, NHRA Full Throttle Drag Racing Series and IndyCar® Series. In addition, Infineon Raceway boasts a motor-sports industrial park, which serves as home to more than 70 businesses, including the Jim Russell Racing Driver's School. Infineon Raceway is a wholly-owned subsidiary of Speedway Motorsports, Inc. (NYSE: TRK), a leading marketer and promoter of motor-sports entertainment in the United States.
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