As mobile payments technology becomes more refined, smartphones are likely to become more "location aware," says Mazooma's president, Wilson Lee, which means as consumers pass by establishments, merchants will eventually have capabilities to identify and offer instant coupons and deals.
"The old traditional kind of e-commerce sites that people are used to are not optimized for the Gen-Y crowd," who are a lot more tech-savvy and social media-inclined, Lee says.
Stephen Burke, vice president of Resource Interactive's mobile practice, says mobile strategies could be most effective for establishments that have frequent repeat business or as a way to stand out against the competition."Bigger players are going to be able to help create the
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