Shaw Media Signs OnDemand Essentials Contract With Rentrak

PORTLAND, Ore., June 2, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that it has entered into an agreement to provide Shaw Media with the industry-leading on-demand audience measurement currency via its OnDemand Essentials service.  

"With on-demand advertising now part of Shaw Media's broadcast sales offering, the granular data available through OnDemand Essentials will be invaluable as we seek to best understand the performance of our networks on the platform," said Errol Da-Re, Shaw Media's Senior Vice President of Sales.

"We are proud to be working with Shaw Media as they utilize Rentrak's third party reporting to measure viewership and maximize ad revenue on this highly targeted platform," said Gordon Jones, Rentrak's Vice President of OnDemand Essentials.

Rentrak will provide daily, census-level on-demand data for Shaw Media's Global Television Network and specialty channel, Food Network Canada.

About Shaw Communications Inc.

Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information about Shaw, please visit www.shaw.ca.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

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